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Pils was the brand much more than the particular brewery.
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Diät-Pils was the brand, with the actual brewery in second place. The members of the D-Pils consortium – Holsten of Hamburg Wicküler, Wuppertal Spaten, Munich – at least initially shared common branding for the product. Imitators in the East went the whole hog and labelled themselves Diabetiker-Pils. In West Germany, these low-carb beers were marketed as “Diät Pils” or just “D-Pils”. In some other countries, diabetics might have just been told to avoid beer, but that was clearly not thought of as an option in beer-drinking Germany. These were typically products which you considered you had to have in your range, but did not sell in great quantities: things like alcohol-free beer, Malzbier (a very sweet non-alcoholic product thought suitable for children), or the not yet fashionable wheat beer.īrewers benefited from being able to offer these products, without having to promote beers from a direct competitor.įrom around the early 70s onwards, one of these niche products was a particularly highly attenuated beer, which as a result was very low in carbohydrates and thus seen – in the nutritional understanding of the time – as suitable for diabetics. In the 1960s and 70s it was quite common for German brewers to form a sort of consortium to brew a particular beer.
#Most popular pilsner beer how to
How to understand this bizarre phenomenon? Put on a Krautrock LP and accompany me to 1970s Germany, as we ask: What is a Diät Pils anyway? For a generation, drinkers believed that a Pils was a strong bottled lager with gothic type on the label. There were competing products, but if you asked for Pils in the 1980s you would generally be given a bottle of Holsten Diät Pils. Nor was it the rather lighter version of it popularised by Dutch and Belgian brewers. It wasn’t a hoppy golden lager modelled on the intensely bitter beer pioneered by Josef Groll at Pilsner Urquell. But the term was understood much more narrowly in 1980s Britain by most beer drinkers. Isn’t Pils, or a bastardised descendant of it, the most popular beer style in the world?